Choosing what paper bags your business should use might seem like a simple task but in fact, it involves many decisions. At the end of the day, it is your marketing tool that is going to add value to your products for your customers. We have put together some factors you should consider to help you make the right decision.
6 steps to choosing the perfect paper bags for your business
1. Select the appropriate size
Chances are you will need a few different sizes. This should depend on the size and shape of your products and what quantities your customers tend to purchase. The last thing you want to happen is to have to use the gigantic bag for a tiny product (and vice versa). It just does not look professional. Luckily, at Paper Bag Co any size is available. You could also decide to order more or less of certain sizes to suit your business needs.
2. Choose a handle type
Ribbon, cotton, twisted or folded paper? There is a lot to choose from. Do you opt for a natural and minimalist look or more for a luxurious feel? Think about which one is going to represent your brand message best and at the same time meet your product requirements. If your products are heavy, you will need to make sure the handles are strong enough to carry larger weights. Take a look at our guide to learn more about the characteristics of each handle type.
3. Pick the colour
One of the options is to go for one of your brand colours or something that matches your logo. Alternatively, brown or white paper bags are always a versatile option. Another question you might need to ask yourself is whether you would like to have all bags in one colour or do you prefer to have various options. You might also consider seasonal bags for example in red for Christmas or Valentine’s Day.
4. Decide on the quantity
What is the number of bags you are going to need? Here at Paper Bag Co, we can print as little as 100 bags, but bulk buying is always more beneficial.
5. Agree whether to customise your bags
Personalised packaging gives that extra personal touch and makes your brand appear more special and luxurious to the customers than plain paper bags. Furthermore, adding your logo and/or business name will help to increase your brand awareness. You might also wish to add extra design elements to make your bag more visually pleasing and memorable.
6. Decide whether to laminate the bags
Last but not least – lamination. It adds strength and durability which increases the chances of bags being reused later on by customers. Laminated paper bags reflect high quality and might be an ideal option if you sell luxurious products. You can choose from a wide range of finishes from the gloss finish to matt lamination.
If you are still unsure what is the best choice for your brand, our team of specialists can help you make a decision. Get in touch to order paper bags for your business today.
