The festive season is the biggest retail moment of the year: and your packaging plays a huge role in shaping customer experience. As shoppers look for gifts that feel thoughtful, premium and sustainable, retailers are turning to paper packaging that delivers both style and substance. This year’s trends reflect a growing demand for eco-friendly materials, custom prints and memorable unboxing moments.
At Paper Bag Co, we help brands elevate their seasonal packaging with our wide range of retail bags and packaging solutions.
1. Sustainability Leads the Season
Eco-conscious gifting continues to grow, and retailers are prioritising recyclable and biodegradable packaging. Kraft paper bags, FSC-certified materials and minimalist designs are especially popular, offering a natural, premium feel without the environmental guilt.
2. Festive Customisation
Custom printed bags are a major trend once again. Retailers are opting for limited-edition Christmas designs; think metallic accents, seasonal motifs, deep greens and berry reds. With short-run express bag printing now more accessible, even small brands can create bespoke Christmas packaging that feels exclusive and gift-ready.
3. Premium Textures and Finishes
This Christmas, customers are gravitating towards tactile packaging. Textured papers, soft-touch laminates, foil stamping and embossed logos add an elevated touch that transforms a simple paper bag into a keepsake. These details create added luxury and encourage customers to reuse the bag long after the festive season is over.
4. Bold, Branded Colour Palettes
Brand consistency matters, even at Christmas. Retailers are blending festive colours with their own brand palette, helping them stay recognisable during the busiest shopping season. Custom bags featuring iconic brand hues with subtle Christmas flourishes are trending across fashion, homeware and gifting sectors.
5. Thoughtful Customer Experience
Retailers are enhancing the unboxing moment with tissue inserts, branded stickers, ribbon tie closures and personalised messages. These small, cost-effective touches elevate the customer journey and encourage social sharing, especially during the Christmas gifting rush.
Here at Paper Bag Co, we specialise in creating high-quality bespoke printed paper bags that help retailers stand out during the Christmas season and all year round. Whether you need wholesale retail paper bags, luxury laminated finishes or fully custom designs, we can bring your Christmas packaging vision to life. Shop online today and request a quote today for custom printing, via the form on our site.
