In the crowded world of online retail, your packaging isn’t just a transit shell: it’s a brand
moment. For customers clicking “buy”, the unboxing experience is one of the few tangible
touch-points your brand has. By choosing the right design and materials, you can turn every delivery into a memorable brand impression. At Paper Bag Co, we offer a wide range of ecommerce packaging solutions that combine strength, style and sustainability.
1. Use unique materials and textures
Stand out by using materials that feel different. A matte kraft mailing bag, a soft-touch finish or a subtle embossing immediately elevate perception. These small sensory details tell customers you care about their experience, from click to delivery.
2. Make your brand visible on arrival
A premium mailing box or bag is a 'mini billboard’. A well-placed logo, a bold colour accent or a custom print that ties to your brand story helps your package get noticed in the pile of parcels. The more striking your packaging, the more likely someone else will spot it too.
3. Think unboxing experience
Unboxing has become part of the online shopping ritual. Incorporate a deliberate reveal: maybe the box opens to show your brand colour inside, or the outer bag has a peel-away strip. Even simple features like well-matched interiors enhance the moment and encourage social shares.
4. Prioritise sustainability
Consumers increasingly expect eco-friendly packaging. Choosing recyclable, FSC-certified paper, minimal plastic and efficient format sends a strong message of responsibility. Not only does this align with values; it can enhance brand reputation and loyalty.
5. Customise to your product and customer
Not every order is identical, so your packaging shouldn’t be one-size-fits-all. Use formats and sizes that match your items, avoid excessive filler, and offer optional personalised touches like printed messaging or seasonal design updates. At Paper Bag Co we make it easy to order custom sizes and prints even for low volumes.
Choose Your Ecommerce Packaging
Your ecommerce packaging should protect the product and elevate the brand. With Paper Bag Co’s ecommerce packaging range, you’ll find customisable boxes, mailing bags and parcel tape solutions all ready to bear your branding while staying sustainably minded.
Explore our range online and request a quote today for custom options, via the form on our site.
