So you have invested in promoting your company or product at an exhibition. You have designed the stand, printed your leaflets and promo gifts and trained staff. Now you need to think about your bags.
We all know that attendees at trade shows and exhibitions love to receive free gifts and promotional literature. The bag is an essential part of that experience. A really attractive bag can even draw people to your stand and it will be taken home or back to the office and keep your marketing efforts alive for some time to come.
At Paper Bag Co we can help design a paper bag that will grab attention and provide a durable marketing tool.
Firstly think about what you want the bag to do. If you are running a special show promotion then this needs to be featured on the bag. If you have arranged to hand bags out at distribution points around the exhibition then always include your stand number or location to drive traffic to you. If your bag is simply for potential customers to take home then think about the look and feel that would suit your audience and what company or product images would stand out. Always include your logo and at least one contact detail so customers don’t have to search for you in future.
And make sure your bag is big enough to take all the bits and pieces that they might pick up.
You need to invest in a good quality, hard wearing board of around 200gsm with rope handles. Don’t forget you want your bag to stand out so use bright colours or contrasting shades.
Also consider using one of our cotton or canvas bags. They may not have the same instant wow factor but they are a favourite with exhibition attendees as they are more reusable and durable.
Lastly make sure that you order enough bags to cover the whole event and place your order in plenty of time for the event set up. For more information or any help with a specific event, please contact us.
