Many firms spend a lot of time on their branding. The perception of your firm is extremely important and the way you present yourself is a key part of this. Many hours are spent honing logos and slogans, ensuring they create just the right effect when seen by a potential customer.
With all this effort being put in, don’t you want to make the most of it? Don’t you want as many people as possible to see the fruits of the marketing department’s labours?
It’s all well and good having posters and displays within the shop. Your target market is already in the premises then – half the battle is won. What about before then? What about when people are wandering around town, not quite sure where they’re heading next?
A great way of subtly reaching these people is via paper bags
. They are easily affordable, which means they can be handed out to each of your customers. They can then wander about, carrying your logo around with them, effectively advertising your firm. It may not be quite as eye-catching as a giant billboard, but it’s a great deal cheaper and it’s actually a much better way of letting people know that your shop isn’t far away.